SEO stands for Search Engine Optimization. The meaning of optimization for search engines. In most sites, you will read that SEO is a set of instructions that will lead traffic to your site. This means that your site will get a better rank in search engine results and will be displayed faster. By taking the time to make your website more visible in search engines, it can be of great help to your business, in this article we are part of the basic and important operations that can be effective in increasing the number of visitors to websites. We teach to be. For more information about SEO, you can go to the article What is the SEO? Why should we care about SEO? See
Identify keywords:
There is an amazing tool for identifying keywords called KWFinder. This tool will help you like a lifesaver. When you type a keyword or query in this tool, it will show you how many times a month users search for your desired term. This is very effective for anyone who has a website. For example, in the image below, you can see how many times the keyword “car sales” has been searched by users.
This search shows that 480 people have searched for this keyword, it seems logical to start a business related to this keyword; But is earning income through the Internet as easy as creating a website and becoming a millionaire? Are your competitors sitting idle?! Let’s take a look at them.
We search the term “car sales” in Google and see that the list of competitors of this keyword is displayed in order of priority on the first page of Google. It is better to say that his competitors are also on the next pages of Google, but research has proven that 80% of users do not go to the second page of Google and trust the same links on the first page.
So we conclude that if a website is not on the first page of Google, it will almost never be seen. The first competitor of this keyword is the Bama site! How do you think Bama came to the first link? Is it possible to leave Bama behind? All the answers are in this article, stay with us.
SEO steps in 30 seconds in simple language
The reason why Bama shines in the first link with this keyword is their SEO and website optimization. If you also want to come to the first page of Google, you must do 2 very important things for SEO and optimization of your website, like Bama.
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Internal SEO (On-page SEO)
There are over a billion websites on the internet and it is a very difficult task for Google to sort through them. Google’s job is to see what users are searching for, then it searches through websites and finds the answer for them. You have to do things on your website so that the content on your website is suitable for users and search engines and is related to their needs.
That is, you should see what exactly your customers are looking for and put the answer on your website. The better and more complete your answer, the more Google will trust you and display your website higher. We and all other SEOs are with you on this path and help Google identify good websites faster. This is a specialized job.
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External SEO (Off-page SEO)
You have to do a series of actions both outside your website and in other places (for example, social networks) so that search engines see you to understand whether your content is useful for users or not. Like advertising and getting links from reputable websites. You need to improve your credit. Google needs to recognize that your content is popular with your audience in order to display it on the first pages.
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Why SEO is important!
This is important because now users don’t go to the second, third and fourth pages of Google. What users do now is they use the first 5 results and if they don’t find anything, they go back to Google and change the type of their search term. This is called query modification. That is, they add or subtract a word, sum it up, or change the entire search query. 75% of clicks are on the first 5 results. That is, if you are not in the first 5 results of Google, don’t worry about doing business online!
This is why SEO is important! Your website should not be in the list of the best websites, but only among the first 5! Whoever ranks first gets the most clicks. So, to win in SEO, you must rank 1 in your desired keyword. So I say it once again because it is very, very important;
Tips you should know about SEO
- SEO is cheap: The cost of SEO depends on the amount of search and competition in that area and the status of your competitors. Big companies spend billions of Tomans on SEO, and maybe for a small company that doesn’t have many competitors, one million Tomans per month is enough for SEO services. The important thing is to always get quotes from several reputable companies and compare the quality of portfolios.
- SEO is a scam: SEO does not violate Google’s rules. If SEO is done properly and properly, it is completely acceptable and natural. Leave your SEO services to reputable companies because if SEO is done wrong, it can be a disaster.
- SEO is done quickly: It is not possible to see the result of SEO quickly. If you go to the first link of Google overnight, you will fall overnight!
- SEO is only for Google: SEO is a concept and it means optimization. You can optimize on any platform. Even social networks. For example, using the right hashtag is one of the SEO methods on Instagram.
- SEO is hard and impossible: By the way, SEO is very easy and lovable. Just understand its structure. Have you seen how sweetly people who love math solve problems? We know what SEO is and we love SEO!
SEO techniques
SEO is done in three ways, for each of which they specified a color: black, white and gray. Each of these colors has a specific meaning and you should know their meaning exactly. Because SEO topics are very intertwined and the border between legal and illegal SEO techniques is very narrow. In the world of digital marketing, SEO techniques are divided into three types.
White hat SEO
If the right SEO techniques are used and all search engine rules are followed, then white hat methods are basically used! For example, creating the right content, making the right links, and optimizing images are white hat SEO techniques. The great thing about SEO types is that they are a bit difficult to distinguish from each other.
Be sure to read about SEO techniques and get advice. Remember that white hat SEO does not work quickly. You have to be patient, have faith and take time.
Black hat SEO
As you know, black color is not a good sign. Black hat SEO happens when we want to bypass the rules of search engines and especially Google. If someone told you that he will fix your SEO site with little cost and in a short period of time and bring you to the top of the search results, believe me he is telling the truth! But also believe that he will boost your website through black hat SEO. For example, it creates spam links for you.
Google algorithms are regularly updated and Google recognizes even the most advanced black hat SEO methods. Then it will take the rank you got from you. So remember to do the work right and principled even if it takes time.
Gray Hat SEO
This part of SEO is very suspicious because gray hat SEO is a set of SEO techniques that are not exactly known as legal or illegal! Gray hat SEO techniques are the best type of SEO and if used correctly, they are very effective in site optimization. But the point is that using them is very small and not everyone’s job. For example, they always insist that you change the design of your website after a while. This will cause the code and instructions to change and Google will recognize it as new content. For this reason, a new value is given to it.
Of course, redesigning the site to be considered one of the gray SEO techniques and help your site’s SEO is a difficult task and has very small points. I suggest that if you don’t have enough information and experience about gray hat SEO techniques, don’t start. Because with a simple mistake, Google will severely penalize you.