SEO or search engine optimization is done in order to improve the performance of your site based on search engine standards and attract more visitors. Many factors affect the SEO of your site, from the words used in the text and content to the incoming links to your site from other sites, sometimes we call it SEO to ensure the proper structure of your site for search engines.
The most important question that users ask themselves is what is the exact definition of SEO. SEO is a set of activities that we do in website design, content strategy determination and content creation in order to get a better position in Google search results and attract more visitors to the site.
The concept of SEO is not only related to search engines, but optimizing the site for visitors is also one of its main factors. So that in the last few years, Google’s policies have been aligned with the expectations of visitors to the sites.
What is the effect of user behavior on SEO?
Google’s new algorithms, especially the RankBrain algorithm, try to analyze the behavior of users when searching and optimize the results according to the same ranking. Whenever a user searches for a term in Google, he will select one or more results from Google’s suggestions. Google will pay a lot of attention to the choice of users. For example, if a site is ranked low in Google’s results, but many users click on it, Google will improve the position of this site.
In addition, the time users spend on a site until they search again on Google will be particularly important. From the time the user enters your site until the time he searches again for the same phrase or a phrase similar to it in Google is called Dwell Time.
What is the importance of SEO?
Most internet users find their desired pages from major search engines such as Google, Bing and Yahoo. Therefore, proper SEO is your key to getting more traffic. In addition, search engines provide users with what they are looking for, for this reason, compared to internet advertising, customers will trust your site more and this shows the value of SEO and why it should be paid attention to.
Words searched by users in search engines are very important, experience has shown that attracting a lot of visitors through Google can guarantee the success of any company. The visits obtained from SEO methods are superior to any type of advertisement and will cost you less in the long run.
Why do search engines need SEO?
Google is a smart engine, but it still needs the help of users, they are always trying to provide better results to Internet users, however, there are limitations in this direction, which creates the need for SEO. Wrong SEO can hide you from the eyes of users and waste all your efforts, as a result, your competitors with weaker content will have more visits and popularity.
Google’s crawling robots have relatively specific factors to understand the content of the page, if you follow them, your chances of getting a position will increase. We call these factors so-called onpage seo and to be successful, we must know exactly what these factors are in SEO.
What are the most important stages of SEO?
SEO and optimization of a site is a time-consuming and continuous process. There are many techniques and methods to get a better position in Google results, each of which can have a positive impact in this process. To be successful in the SEO of any site, we need 3 main arms, which are:
Technical SEO
We call the standardization of site coding, compliance with SEO principles in design, standard markup, site speed optimization, responsive version design, and such things as technical SEO. To start activities related to content marketing, first of all, we will need a powerful platform and a standard site.
Content marketing
Activities including identifying valuable keywords, analyzing competitors, developing a content strategy, producing valuable content, tagging and categorizing, internal linking, etc. can be considered part of the content marketing process. Success in SEO is almost impossible without content.
Targeted linking
Adhering to technical SEO standards and producing valuable content can get you to the first page of Google results, but to get rank 1 and compete with older sites, you need to build external links for your site. Activities in social networks, specialized forums, comment marketing, buying backlinks, buying ad reports, etc. are called Off-page SEO.